Digital Tech

AT&T and DirecTV Bringing 5G to Customers

Posted by on Mar 24, 2016

Image by Adabo!
In summer 2015, AT&T acquired pay-TV company DirecTV for $48.5 billion. This announcement came as a surprise to the observers of the pay-tv industry. The way companies are merging is quite different from the environment that existed in the ’90s where the marketplace was clouded with small enterprises. Recently, the new trend has been wave after wave of mergers and acquisitions that has resulted in fewer and large corporations in the marketplace. The pattern signifies what customers expects going forward where companies will continue merging to create fewer and larger competitors.

However, this may be good or bad for the customers depending on the transformation of the markets as a result of these mergers and acquisition. For instance, mergers create synergies and financial capability to innovate and implement big ideas. For AT&T, the deal is basically about gaining scale in acquiring the bargaining power and video especially on licensing premium content and with the looming merger between Comcast and Time Warner Cable.

On this deal, AT&T will combine 5.7 million U-verse TV customers with the Directv’s broad subscriber base of 20.3 million United States subscribers. With the deal, AT&T will become the second largest pay-tv provider in the US which means it can negotiate for a better price and programming. AT&T will gain access to premium content which is key to becoming a major player in the market of video streaming. At the moment, Direct TV is far much ahead of AT&T especially in licensing deals with premium contents.

Consider something like NFL Sunday Ticket currently licensed by the Directv. The deal will be a game changer for AT&T because they may be able to offer it to their wireless customers. The CEO of AT&T has expressed his intention to call an investor meeting to discuss how the company will offer premium video possibly on all screens from cars, to TVs to smartphones and airplanes.

More important to note is that the deal is not just crucial to AT&T but also Direct TV side as well. For instance, Direct TV will upon sealing the deal offer its customers with high-speed internet as part of its satellite package. AT&T believes that the deal will allow Direct TV to provide 15 million Direct TV clients. Many of them are in rural areas but will be able to access the broadband internet using a combination of technologies including the current satellite internet and wireless internet.

According to the CEO of Direct TV, Mike White, one thing the deal misses is the broadband cable. However, he said in a statement that the deal will combine video and broadband to combat the dominance of cable. Apart from the synergies in licensing and content. AT&T will gain regarding the access to the substantial new markets in Latin America. With AT&T having the ambition to expand in Latin America especially Brazil, the deal with Direct TV will be a great move because it has 18 million customers there.

The whole point of the merger is boosting AT&T and Direct TV the ability to become the first wireless company to offer 5G services to its users. After purchasing Direct TV, the company intends to develop its fixed line services to enable the providers of 5G to capitalize on the technology. According to John Donovan, the Chief Strategy Officer of AT&T insisted the company was in a better position since it has fixed line proposition which is a primary requirement to offer 5G network.

AT&T plans to introduce the trials in select locations in the US. Directv sales and special offers will include the 5G package to promote the new network. 5G will offer speeds of up to 20Gbps which will be 100 times faster than the current 4G LTE data networks with a maximum data speed of 150Mbps. Most importantly is that the speed of the network is expected to grow gradually with capacity expected to reach 100 billion devices and latency expected to increase significantly.

Read More

How Our Tech is Changing Who We Are

Posted by on Feb 24, 2016

How Our Tech is Changing Who We Are

There’s been a lot of debate about video games and their influence on our children, but rarely we have an opportunity to read about Google, internet, mobile phones and similar technological improvement and their effect on the human brain.

Scientist around world state more often their concern about the influence of technology on human society. Based on some studies, technology is changing the way we are thinking, learning, reading, communicating and acting. Specific findings about these troubles are published in an increasing number of advanced scientific and medical journals.

Some scientists think that daily exposure to modern technologies have effect on our brain and how it is working. It’s a fact that average person, in this digital era, is spending more time with some type of digital technology than with person who is made from flesh and blood.

This is a major problem – we are pulling away from basic human needs, such as interaction in person and conversation and becoming more alone, even though we have the world at one click away.

This problem doesn’t refer only to youth who accepted this type of life and from early ages started using digital technology. Now days even elders became addicted to it because we can’t imagine any type of work where digital technology isn’t involved. It’s a fact that younger people spend more time with a computer, video games, mobile phones and the Internet and they avoid social interaction face to face.

Technological era has brought us a development of all sort of gadgets that we now have a difference between younger people who developed some sort of new language. If you are an elder, you will have troubles understanding it. Their brain is developing rapidly and in the same it functions differently.

Development of the brain begins in early stages of our life. Every human is born with the same neuron scheme, with additional genetic variations, but studies state that environment is changing its shape and function and that cannot be reversed.

In other words, for those who are born in the technological era and suffer its direct influence, stimulation of brain cells and release of neurotransmitters has created new neuron paths and weaken the old ones.
Because of this way of life, we are exposed to greater stress and don’t have time to think, to analyze previous experiences, nor to bring conscious decisions. Instead of that, most of us live in awaiting of new friend requests, more likes, interesting news and information. When people get accustomed to this way of life, it starts to build their ego and sense of personal value and they become dependent on technology. Unfortunately, the consequence of these conditions is that with time we start to lose basic human and social values.

Opposite to all of this, there are a lot of scientists who are thankful for the development of technology. Now days, we can’t imagine one work without it, we have become dependent on technology that it’s shaping the way we live and think. In the same time, it gave us more free time and speed to do all our tasks, but created unbreakable connection at the same time.

Read More